Consumer Goods Marketing and Sales

This was originally published on Network Capital , reposting here for higher visibility. Send me a line if you enjoyed this, I hope you find it useful. --- Kaushik learnt marketing at L’Oreal, strategy at McKinsey and now learning product in a tech company. He has also worked on projects for the World Economic Forum (presented in Davos 2016) and Rocket Internet. He graduated from INSEAD with an MBA and is based in London. Kaushik enjoys collecting single malt whisky, geeking out on trivia, and coaching people. This is his story. I’ve spent the first 20 years of my life in an India that was changing almost daily – and as a result I saw the problems with a closed economy in my early years, and quickly realised the benefits of a free market in my later years. I say this because growing up, there were very few career options. We were just moving from an era where government jobs were the epitome of life’s success, to one where the private sector was just about beginning to prov...